ILA | The Power of Framing: Challenging the Language of Leadership

The Power of Framing:

Challenging the Language of Leadership

Featuring Gail Fairhurst

Announcing the May installment of ILA’s 2011 Leadership Perspectives webinar series
Wednesday, May 18, 2011 | 12:00 – 1:00 PM EDT
Registration is free for ILA members and only $24.95 for non-members

The Power of Framingshows leaders and managers how to tap into the power of language so they can persuade effectively and communicate credibly in today’s business environment. Through framing we define the meaning of “the situation here and now.” Are we in a “crisis”? Is this situation merely “a cause for concern”? Should we be on “red-alert”? These are examples of how we frame the situations we face. When we connect with others through our framing, we shape reality. What’s more, if we “manage meaning” when others are unable, we emerge as leaders.Join this webinar as Gail Fairhurst draws examples from business, politics, sports, academia, and the arts to bring the concept of framing to life as an everyday communication skill.

Date: Wednesday, May 18, 2011
Time: 12:00 – 1:00 PM EDT

As a participant of this webinar, you will:

  • understand a truly communication-based view of leadership
  • discover how leaders shape context through their framing
  • assess your framing style along with its strengths and challenges
  • learn three powerful techniques to improve your framing

Webinar registration is:
free for ILA members
$24.95 for non-members

Gail FairhurstGail Fairhurst is an award-winning professor of organizational communication and leadership at the University of Cincinnati. She is also an international speaker, management consultant, and executive coach for such companies as McDonaldʹs, Boeing, Procter & Gamble, General Electric, State Farm Insurance, Merrill Lynch, U.S. Air Force, and the Childrenʹs Hospital of Cincinnati, among others. She has published 3 books and over 60 publications and is a Fulbright Scholar and Fellow of the International Communication Association.

International Leadership Association

3119F Susquehanna Hall, University of Maryland, College Park, MD 20742 | 301.405.5218


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